As 2021 winds down, we look at the trends in packaging design to predict what will be blooming across the industry this coming year. After a rough year of the pandemic, consumers are looking for sweet and light products.
In 2022 packaging design trends, playful characters are beginning to be featured more often. The color blue is also being popularized in packaging design, as well as designs that evoke nostalgia.
Here are the 11 biggest packaging design trends for 2022:
- The 1960s saw the rise of psychedelia.
- Eccentric typography
- Serenity is found in the details.
- Decorative faux 3D
- Color mists that mesmerize
- Maximal interior space, minimal exterior space
- Perfectly imperfect products
- Layering color by cutting and pasting
- The Y2K aesthetic remains popular.
- Rubber hose characters predominate
- Mischief illustrated
1.The 1960s saw the rise of psychedelia.
The 1960s were a time of free love, peace, and happiness that we can’t deny we need more of as we head into the deeper waters of the pandemic.
The contemporary take on the resurgence of ’60s psychedelia reminds us of a time when people were optimistic about their futures, and that optimism is something we could use right now.
These 1960s-inspired packaging designs are a great way to bring that groovy feeling back into your life. The use of distorted typefaces and ‘groovy’ waves makes the designs look like they were created in the 60s, but the bright colors and modern products make them feel contemporary.
This is a trend that has been gathering steam for some time now. Type design is an intricate art form in its own right, and its role in the creation of text is often overlooked. Not anymore! This current trend for test-taking center stage as a form of standalone art has given type designers the recognition they deserve.
Typefaces are the cornerstone of a design. They set the tone for the rest of your project and can help you achieve the exact look you want for your brand.
In recent years, we’ve seen a rise in typography-centric design trends. This trend challenges everyday perspectives of fonts, where readability is prioritized over artistry.
Serenity is found in the details.
In 2022, the world continues to be a turbulent place. But that doesn’t mean we can’t find serenity in our homes.
Muted and complementary colors, simple and minimalistic copy and simplistic typefaces are the perfect way to find the calm and relief we need during these turbulent times.
The popularity of ASMR, a phenomenon that induces feelings of calm and relaxation in some people, has even found its way into packaging design. Shiny smooth or deliberately textured packaging surfaces can add another dimension of serenity to the design.
Decorative faux 3D
This innovative design brings a sophisticated and contemporary edge to this packaging trend. Playing with depth and illusion is a sure-fire way to get consumers to stop and look, almost literally jumping out at you demanding your attention.
This illustration was created using the pen tool in Illustrator. The 3D effect was achieved by creating different color gradients and applying them as shadows in Photoshop, which gave the illustration depth.
Faux 3D is a popular design trend for product packaging design, as it shows the consumer that you’re at the forefront of trends and technology. It’s an ideal design idea for tech products on the more expensive end of the spectrum.
Color mists that mesmerize
The trend for color mists has taken over the Instagram design world.
Color mists are a fun way to refresh your plain white packaging, and they’re easy to make: just spray misted color pops on your plain white packaging!
Arguably made famous by graphic designer Tessa Forrest, the trend for color mists has taken over the Instagram design world, possibly because of its calming effect which stops you in your tracks mid-scroll.
This design effect is so mesmerizing and enigmatic that it’s hard to place how a designer might create this effect,
however a mix of over-blurring and adding noise to a color pop on Photoshop might just do the trick.
This effect is called “dreamy” because it gives the feeling of a dream or fantasy. The dreamy effect is achieved through blurring an image and adding noise or grain to it.
Maximal interior space, minimal exterior space
Packaging design is an art form, and there’s no doubt about that. If you’re planning on releasing a new product or refreshing an existing one, check out Designviva’s amazing list of designers ready to repackage your product.
Do you know a jacket is special when its lining is just as beautiful as the outer shell? Well, the same can be said for packaging design. What a treat it is when you open up your minimalistic packaging to reveal a maximalist and beautifully crafted interior.
The outside-in approach to logo design is a concept that has been used in the design industry for decades. The idea is simple: start with a minimalistic and simple logo, and then add color, texture, and interesting details or illustrations on top. This creates a final product that leaves consumers delighted, and with your brand top of mind.
Perfectly imperfect products
Earthy imperfect textures are a must for brands that want to push their eco-friendly ethos and tap into the consciousness of consumers’ concerns with the climate crisis.
To be successful in this environment, it’s important that you take action now. Many consumers are looking for brands that offer sustainable products and services. By choosing a more environmentally friendly option, you’ll be able to attract these customers—and keep them coming back for more!
Off-white, recycled textured materials provide a beautiful backdrop for printed ink. The subtle distortion of color creates a delicate effect that is perfect for any setting.
Layering color by cutting and pasting
Collage is a design technique that has been around for centuries, but it’s still going strong. This year it will be more geometric and colorful, with a focus on layering and recycling materials. The raw edges of collage paper are a nod to recyclable materials, making it an excellent choice for tapping into the eco-conscious market.
The Y2K aesthetic remains popular.
The Y2K aesthetic was huge between the mid-1990s and 2005, when people were obsessed with technology and the millennium. It’s characterized by a ’90s take on cyberpunk—a very technical, futuristic style that was popular in science fiction films like The Matrix.
With the rise of social media, we are seeing a resurgence in the popularity of this retro style. From Instagram to Facebook, people are posting images of themselves wearing Y2K clothes and accessories. If you’re wondering why this retro look has been resurrected from its grave, it’s because it’s a nostalgic reminder of our childhoods—and there’s nothing more trendy than nostalgia.
In the early millennium, we were obsessed with futurism. Now, this old view of futurism is nostalgic. The beauty of the Y2K resurgence is in its charming irony—the early millennium was obsessed with future trends, and now those same trends are considered retro-futuristic. Pale blues, silvers, whites, and pale neons set the backdrop for geometric shapes that add a dynamic edge.
Rubber hose characters predominate
The rubber hose characters first came to life in the 1920s with creators like Bill Nolan and Walt Disney. They have since been modernized by illustrators all over the world with elevated brush strokes and more sarcastic and playful expressions.
These colorful characters are now a staple of modern packaging design and can be seen on everything from beverage bottles to shampoo bottles.
The 2022’s rubber hose characters are so friendly that they instantly make you smile. That’s the ultimate goal of packaging design, right? This visual brings the aesthetic into the contemporary.
The mischievous illustration trend gives a knowing nod to its viewer with its ironic childlike drawings and teeters on the edge of meme culture with its satirical style.
The illustration has been used in recent years as an outlet for internet users to express themselves in a way that is both humorous and relatable. The meme culture has given rise to many trends in art, fashion, and pop culture.
The whimsical drawings of our rubber hose characters are a great way to draw attention to your product. They’re also a quick way to make people smile—and that’s always a good thing!
Excited for 2022’s packaging design trends
2022’s packaging design trends are all about positive vibes.
Whether it’s through serene colorways, charming characters, or nostalgia, consumers are looking for positivity in the products they buy.
Are you in need of a refresh? Or maybe you’re planning on releasing a brand new product. Check out our amazing list of designers ready to repackage your product!