Love Island’s Indiyah Polack stars in PrettyLittleThing Marketplace’s first-ever TV ad after signing a six-figure deal with the online fashion giant.
The 23-year-old runner-up who finished third with beau Dami Hope, 26, in this year’s series of Love Island, was announced as the face of the brand’s new thrift store last week.
PLT’s new advert begins with Indiyah, who quit her job as a waitress to find love on ITV2’s love-fest reality show, recreated as a digital avatar and entering the PLT Market store Square.
Back on screens: Love Island’s Indiyah Polack starred in PrettyLittleThing Marketplace’s first-ever TV ad after signing a six-figure deal with the online fashion giant
First donning a blue ’74’ baseball jacket with matching blue heeled boots, a white crop top and beige miniskirt, she walks into the “boutique” before her outfit changes to a matching green skirt with boots. cream platform.
Then, the real Indiyah turns on TV screens nationwide wearing the same outfit with her hair in her signature blonde stripe and her glamorous and shiny makeup.
She features different outfits in the ad, including camouflage-print cargo pants and a pink tie-up top paired with a ruffled denim miniskirt, each paired with gold jewelry to tie the looks together.
Fashionista: The 23-year-old runner-up who finished third with boyfriend Dami Hope, 26, became the face of the brand’s new thrift store last week
She tells fans in the clip: “Introducing PLT Marketplace, a new community where you can sell the pieces you don’t wear or buy anything you want with pre-loved pieces from the biggest and best brands in the sphere of shopping.
‘Find your style, whatever your taste. Be your own boss. Join the beloved PLT movement. Resell, re-wear, recycle.’
Her boyfriend Dami Hope showed his support on Twitter when he shared a funny image of Spongebob Squarepants character Squidward staring at a TV with loving heart eyes.
Big deal: Her popularity has surged since the end of the hit ITV2 show, with her growing fanbase of 946,000 continuing to support her on social media
Indiyah’s popularity has grown since the hit ITV2 show ended in July, with a fanbase of 946,000 who continue to support her on social media.
In a PrettyLittleThing first, the fashion site has signed two Love Island stars from the 2022 series, after CEO Umar Kamani, 34, set his sights on recruiting Indiyah and ambassador Gemma Owen, 19 years, once the show ended earlier this month.
Indiyah signed a one-year contract with PLT and promoted the resale app as an “exclusive seller”, posting her pre-loved outfits she wore in the villa on the Marketplace app. the brand.
Strike a pose: In a PrettyLittleThing first, the fashion site signed two Love Island stars from the 2022 series, including Indiyah and ambassador Gemma Owen, 19, who came second
Model type: Indiyah signed a one-year contract with PLT and promoted the resale app as an “exclusive seller”, selling her pre-loved outfits she wore in the villa
Fan favorite Indiyah is following in the footsteps of co-star Gemma, 19, and 2019 ambassador Molly-Mae Hague, 23, as the brand’s family of celebrity UK collaborators continue to expand.
Indiyah fans have backed the star to strike a deal with PrettyLittleThing, tweeting in the hundreds in support of his potential business plans since leaving the villa.
PLT boss Umar confirmed it had always been their intention to sign Indiyah but it took time to organize the lucrative collaboration.
TV Star: New PLT commercial featuring Indiyah, 23, recreated as a digital avatar entering the PLT Market Place store wearing a baseball jacket and beige miniskirt
It girl: The real Indiyah hits TV screens nationwide wearing the same outfit with her signature hair in her signature blonde stripe and glam, shiny makeup
Love struck: Indiyah’s boyfriend Dami Hope showed his support on Twitter when he shared a funny photo of the Spongebob Squarepants character staring at TV with loving heart eyes
CEO Umar told MailOnline at the launch: “We are delighted to confirm that Indiyah will be our first ever PLT Marketplace Ambassador.
‘Indiyah will be launching our new resale app as an exclusive seller.
“This has always been our plan, but due to busy schedules we were unable to confirm the announcements in the order we had planned.”
“We hope our PLT customers know how much we value their opinions and that we will never take them for granted.”
Trendsetter: MailOnline has revealed the Love Island star, 23, signed a six-figure deal with the online retail giant last week as she became the first brand ambassador for their resale platform
Entrepreneurial spirit: The TV star shared her excitement after landing the unique partnership with PLT, saying she had taken her ‘time’ since leaving the Love Island villa